Women for Afghan Women (WAW) along with The Business Council for Peace (www.bpeace.com) brought 12 Afghan women business women to the U.S. for training, in order to assist them in designing and manufacturing products in Afghanistan that can be sold in Afghanistan and abroad. This program called the Style Road Trip promotes entrepreneurship among the participants, trade through the products they will develop for export, and regional development through further training at the Women’s Resource Centers.
We believe womenled small-scale entrepreneurship and business activities can create jobs, opportunities for trade, and regional development through the Women’s Resource Centers. We know that Afghan women have skills and talent, but in order to succeed they need to be proprietors of business, not just beneficiaries of aid.
In 2005 the women came to New York's 7th Avenue where they worked with top business leaders and educators in an intensive three-week program. They attended specially-tailored classes at the Fashion Institute of Technology and on-site work sessions with designers and retailers
They returned home to improve their products, grow their businesses, and train others. Each Afghan woman in the program is matched to a Bpeace mentor (successful American businesswomen) for three years.
Typical Activities of Bpeace Members to Assist Afghan Associates:
* Distance mentoring the Afghan women by email and phone calls.
* Introducing US retailers to their embroidery and other products.
* Fundraising to provide them raw materials and in-country training.
* Traveling to Kabul to consult with the Bpeace associates and government ministers